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BRAND Me Mission

The BrandMe (BAM) project is dedicated to increasing employment opportunities for youth. Our mission is to develop educational resources and instruments that foster the participation of youth in the labor market, nurturing their professionalism, and equipping them with the skills to integrate and compete effectively in the job market. Additionally, the project aims to enhance the profiles of professionals in this sector, emphasizing the importance of early career development and progression.

For Whom?

YouthNot in Education, Employment, or Training.Students.
Youth WorkersEducators.Teachers.Youth leaders.
InstitutionsSchools.Public bodies.Youth centers.Non formal education providers.

Objectives

The Brand Me (BAM) project aims to achieve the following objectives:

Identify and define 12 essential digital-presentation skills to support youth workers in training NEETs on personal branding.

Reduce employment mismatch by providing training to youth in the NEET group

Create relevant educational resources that respond to the 12 skills and competences in personal branding strategies and practices.

Inspire youth to continue developing their careers and promoting themselves effectively.

Project Outputs

The project will deliver the following outputs:

BAM Report
  • Objectives and survey approach.
  • Survey implementation plan with a concrete strategy.
  • Survey questions and their translations in national languages.
  • Insights and recommendations from consortium organizations.
  • Online Course of Branding Skills
  • Hosting training materials for the 12 modules and other tangible project resources
  • Supportive tool for formal and non-formal activities.
  • Self-assessment tool about branding skills
  • Brand Me Manual
  • Introduction to the concept and importance of personal branding and active career development.
  • Skills to be trained and practices for successful hiring.
  • Digital and printable versions available.
  • Accessible in project partners' websites and BAM learning platform for educators.
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    Project Partner of BRAND ME

    Project Partner

    Associação VR de Marketing

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    Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

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